I have travelled quite a lot in Iceland. I have been confronted with tourism: the way you come as a tourist to a place with all your expectations. How the country intencively volunteers one's service offering various touristic events.
Hóll Residency, I transformed into a ‘Tourist Information Office’ with my: ‘Cut Outs’, ‘Pop-Ups’ (postcards and folders), drawings and photos.
The title for this show was ‘We’ll Take You There’. By cutting out or multiplying ‘selling’ images – like famous waterfalls and geysers – focus is given to what the image really is - or not is - and the original message is changing. My approach to these modifications is with a twist of mild irony.
All these try-outs and sketches are proposals for future big size postcard ‘maps’ I plan to add. To make maps implies a kind of interpretation, simplification, symbolization and a coding of a terrain. Hopefully these maps will give the reader the possibility of navigating – in a different way.